Our Privacy Policy

1. Who We Are

Your Bespoke Midwife Ltd
Company Number: 16161271
Registered Address: [Insert]
Email: [Insert Contact Email]
Phone: [Insert]
Data Controller: Director

We are committed to safeguarding the personal information of all our clients, website visitors, and partners in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following personal data:

a) Personal Identification Data

Name

Address

Date of birth

Contact information (email, phone)

b) Health & Medical Data (Special Category Data)

Medical history

Pregnancy and birth details

NHS records (with consent)

Notes from consultations or care provided

c) Technical Data (for website use)

IP address

Browser type and version

Pages visited and time on site

Cookie preferences

3. How We Collect Your Data

We collect data in the following ways:

Through direct interactions (e.g. forms, emails, phone calls)

During clinical consultations and appointments

Via our website when you fill in forms, subscribe to services, or accept cookies

Through third-party systems (with consent), such as NHS Digital or other healthcare professionals

4. Legal Bases for Processing

We only process your data where we have a legal basis to do so. These include:

Consent – where you have given clear permission

Contractual obligation – where processing is necessary to provide care

Legal obligation – to meet regulatory or statutory duties

Vital interests – to protect your health and safety

Legitimate interests – for running and improving our service, where this does not override your rights

5. How We Use Your Information

We use your data to:

Provide private midwifery care and postnatal support

Maintain accurate clinical records

Respond to your enquiries or requests

Refer or liaise with other healthcare professionals (with your consent)

Improve our website and services

Comply with legal and professional requirements

6. Sharing Your Data

We only share your data where necessary and with appropriate safeguards. Your data may be shared with:

NHS or other healthcare professionals involved in your care

Regulatory bodies (e.g. CQC, NMC)

IT providers or clinical systems we use to manage our services

Legal or professional advisers if required

We never sell your data.

7. Data Retention

We retain personal and medical data in accordance with healthcare regulations and professional guidance. Generally, your clinical records will be kept for 25 years after the birth of your child, or longer if legally required.

Website data is kept for a shorter period, typically no more than 12 months.

8. Data Security

We take appropriate security measures to protect your data:

Encrypted storage of medical records

Secure email communications

Password-protected systems

Regular data protection training for staff

9. Your Rights

Under the UK GDPR, you have the right to:

Access your personal data

Request correction of inaccurate data

Request erasure (in some cases)

Object to or restrict processing

Withdraw consent (where applicable)

Lodge a complaint with the Information Commissioner’s Office (ICO)

You can contact the ICO at:
www.ico.org.uk
Helpline: 0303 123 1113

10. Cookies

Our website uses cookies to improve user experience and analyse site traffic. You can set your cookie preferences or block cookies via your browser settings.

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on our website with the "Effective Date" shown at the top.

12. Contact Us

For any questions about this policy or your personal data, please contact:

Data Protection Officer
Your Bespoke Midwife Ltd
Email: [Insert DPO Email]
Phone: [Insert]