PRIVACY POLICY

Your Bespoke Midwife Ltd

Effective Date: 6 September 2026

Welcome to Your Bespoke Midwife Ltd. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services or visit our website.

1.  Who We Are

Company:  Your Bespoke Midwife Ltd

Company Number:  16161271

Registered Address:  15 Hanby Close, Fenay Bridge Park, Huddersfield, HD8 0FZ

Email:  [email protected]

Phone:  07799530878

Data Controller:  Director

We are committed to safeguarding the personal information of all our clients, website visitors, and partners in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2.  What Information We Collect

We may collect and process the following personal data:

a) Personal Identification Data

—  Name

—  Address

—  Date of birth

—  Contact information (email, phone)

b) Health & Medical Data (Special Category Data)

—  Medical history

—  Pregnancy and birth details

—  NHS records (with consent)

—  Notes from consultations or care provided

c) Technical Data (for website use)

—  IP address

—  Browser type and version

—  Pages visited and time on site

—  Cookie preferences

3.  How We Collect Your Data

We collect data in the following ways:

—  Through direct interactions (e.g. forms, emails, phone calls)

—  During clinical consultations and appointments

—  Via our website when you fill in forms, subscribe to services, or accept cookies

—  Through third-party systems (with consent), such as NHS Digital or other healthcare professionals

4.  Legal Bases for Processing

We only process your data where we have a legal basis to do so. These include:

—  Consent – where you have given clear permission

—  Contractual obligation – where processing is necessary to provide care

—  Legal obligation – to meet regulatory or statutory duties

—  Vital interests – to protect your health and safety

—  Legitimate interests – for running and improving our service, where this does not override your rights

5.  How We Use Your Information

We use your data to:

—  Provide private midwifery care and postnatal support

—  Maintain accurate clinical records

—  Respond to your enquiries or requests

—  Refer or liaise with other healthcare professionals (with your consent)

—  Improve our website and services

—  Comply with legal and professional requirements

6.  Sharing Your Data

We only share your data where necessary and with appropriate safeguards. Your data may be shared with:

—  NHS or other healthcare professionals involved in your care

—  Regulatory bodies (e.g. CQC, NMC)

—  IT providers or clinical systems we use to manage our services

—  Legal or professional advisers if required

We never sell your data.

7.  Data Retention

We retain personal and medical data in accordance with healthcare regulations and professional guidance. Generally, your clinical records will be kept for 25 years after the birth of your child, or longer if legally required.

Website data is kept for a shorter period, typically no more than 12 months.

8.  Data Security

We take appropriate security measures to protect your data:

—  Encrypted storage of medical records

—  Secure email communications

—  Password-protected systems

—  Regular data protection training for staff

9.  Your Rights

Under the UK GDPR, you have the right to:

—  Access your personal data

—  Request correction of inaccurate data

—  Request erasure (in some cases)

—  Object to or restrict processing

—  Withdraw consent (where applicable)

—  Lodge a complaint with the Information Commissioner's Office (ICO)

You can contact the ICO at:

Website:  www.ico.org.uk

Helpline:  0303 123 1113

10.  Cookies

Our website uses cookies to improve user experience and analyse site traffic. You can set your cookie preferences or block cookies via your browser settings.

11.  Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on our website with the "Effective Date" shown at the top.

12.  Contact Us

For any questions about this policy or your personal data, please contact:

Data Protection Officer:  Your Bespoke Midwife Ltd

Email:  [email protected]

Phone:  07799530878

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